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More Corporate Anthropology – Coca-cola and McDonald’s

There’s a neat story over at This Blog Sits at the Intersection of Anthropology and Economics describing an attempt to learn why McDonald’s drive through customers buy smaller sized Cokes than when they order at the counter. The post is amusing for its descriptions of the trials of doing ethnographic research while walking up and down the drive-through lane.

Be sure to scroll through the comments to see the guesses people are making about why people buy smaller drinks at drive-throughs.

Thanks to The Angry Anthropologist for the head’s up.

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