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First Nations Olympic Branding

The Vancouver Sun reports today on aboriginal branding for the 2010 Vancouver-Whistler Olypmics. Native communities, not surprisingly, are turning to multimedia tools. There is a Facebook campaign and, at the website of the “four host first nations” ringtones and wallpaper are available. Says executive director Tewanee Joseph, of the Four Host First Nations:

“Four is a powerful number for us … and as we expand, we’ll have different genres of music.”

Ringtones and wallpaper art are free. The society decided not to charge for them because it wants to expose people to the giving tradition of the potlatch.

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