First Nations Olympic Branding

Posted by Tad McIlwraith on July 28th, 2008 filed in First Nations, Olympics

The Vancouver Sun reports today on aboriginal branding for the 2010 Vancouver-Whistler Olypmics. Native communities, not surprisingly, are turning to multimedia tools. There is a Facebook campaign and, at the website of the “four host first nations” ringtones and wallpaper are available. Says executive director Tewanee Joseph, of the Four Host First Nations:

“Four is a powerful number for us … and as we expand, we’ll have different genres of music.”

…

Ringtones and wallpaper art are free. The society decided not to charge for them because it wants to expose people to the giving tradition of the potlatch.

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